Public Relations, Advertising, and Applied Communication

Overview: What Is a College Program in Public Relations, Advertising, and Applied Communication?

Students pursuing an education in public relations, advertising, and applied communications will learn  the theories and practices associated with effective communication between organizations and the public.  This area of study is applicable to a wide variety of careers.  The ability to communicate on behalf of an organization is a skill that many companies value.

Public Relations, Advertising, and Applied Communication Classes and Learned Skills

Public relations, advertising, and applied communication students will take a variety of courses that focus on communication, but more specifically on the theories and practices that go into communicating on behalf of an organization.  Some courses that might be taken for this area of study include:

  • Public Relations Techniques
  • Writing for Public Relations
  • Brand Communication
  • Media Law/Ethics
  • Marketing
  • Advertising Research
  • Internships

Available Learning Formats for Public Relations, Advertising, and Applied Communication Programs

Students can earn an education in public relations, advertising, and applied communication through distance learning programs or face-to-face learning.  In both formats there are many related degrees and concentrations that are available for students to pursue, but cost and convenience will vary.

Levels of Education Available for Public Relations, Advertising, and Applied Communication

In addition to the different learning formats, those studying public relations, advertising, and applied communication also have a variety of different educational levels to choose from.  The extent to which students pursue an education depends on their specific career goals.  Certificates, associate's degrees, bachelor's degrees, master's degrees and doctoral degrees are all available in this particular area of study.

Outlook for Careers in Public Relations, Advertising, and Applied Communication

Those with an education in public relations, advertising, and applied communication have many different career paths to choose from, including those in the business, non-profit, and public sectors.  Some jobs that these students might be suited for include:

  • Public Relations Specialist
  • Media Specialist
  • Public Affairs Specialist
  • Advertising Manager
  • Marketing Manager
  • Promotions Manager
  • Sales Manager

The job outlook for each of these jobs will vary.  Employment opportunities for public relations specialists is expected to grow considerably faster than average through 2018, though competition is also expected to be high.  Public relations and advertising services occupations, in general, are expected to grow slower than the average for all occupations over the next few years, and the field is highly competitive and difficult to break into.  Career outlook information was found at BLS.gov.

We're sorry, we currently do not have any Online schools offering Liberal Arts & Religion programs in Public Relations, Advertising, and Applied Communication. We are working diligently to add more schools to our database. In the meantime, please click here to see if there are any Campus Schools in your area.

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